Corporate video production has become an increasingly popular marketing tool for businesses of all sizes.
In today’s digital age, companies need to find new ways to stand out from the competition and connect with their audience. Corporate videos offer an engaging and dynamic way to showcase a company’s products, services, values, and personality.
What is corporate video production?
Corporate video production is the process of creating video content that represents a business or organization. These videos can be used for a variety of purposes, such as marketing, branding, training, and internal communication. Corporate videos can take many forms, including product demonstrations, promotional videos, testimonials, corporate social responsibility (CSR) videos, and event coverage.
Why should businesses invest in corporate video production?
There are several reasons why businesses should invest in corporate video production. First, videos are more engaging than written content. According to HubSpot, 72% of customers prefer to learn about a product or service through video. Videos can help businesses communicate their message in a way that is more memorable and impactful than text-based content.
Second, videos can increase brand awareness and drive traffic to a company’s website. Videos are more likely to be shared on social media than written content, and they can help a business reach a wider audience. Additionally, videos can improve a website’s search engine optimization (SEO) by increasing the amount of time visitors spend on the site and reducing bounce rates.
Third, videos can be used to showcase a company’s culture and values. This is especially important for businesses that prioritize corporate social responsibility and sustainability. CSR videos can help a business demonstrate its commitment to making a positive impact on society and the environment.
Finally, videos can be used for internal communication and training.
For example, a company can create a video to introduce new employees to the company’s culture and values. Videos can also be used to train employees on new products or procedures, reducing the need for in-person training and increasing efficiency.
How does the corporate video production process work?
The corporate video production process typically involves several stages:
- Pre-production: This is the planning stage, where the goals of the video are established, and a concept and script are developed.
- Production: This is the filming stage, where the video is shot using professional equipment and lighting.
- Post-production: This is the editing stage, where the raw footage is transformed into a polished final product. This includes adding music, sound effects, graphics, and color correction.
- Distribution: This is the final stage, where the video is shared on the appropriate channels, such as a company website, social media, or email.
The cost of corporate video production can vary widely, depending on the complexity of the video and the level of expertise required. Some companies may choose to hire a professional video production company, while others may opt to produce their videos using in-house resources.
Instafilms – Corporate Video Production
Working with a video production company in Greece can be a cost-effective way for businesses to create high-quality videos. At Instafilms, we always try to keep up with the new circumstances, so for this reason we provide amazing digital performance to business.
So, Instafilms can undertake the whole corporate video production. From location scouting, to video-shot and editting, we can do everything!
You can watch more about our work here, and you should follow us on Facebook, Instagram and YouTube to stay up-dated!