Summer lovers

Posted on July 1, 2020

Marketing videos tailor-made for your company!

In today’s digital era, marketing videos are the best way to reach your customers. They can increase your revenue and help you achieve every goal you set. Whether it is on Instagram, Facebook or through your website, marketing videos can increase your brand’s visibility. However, it is important to start thinking strategically about the marketing video of your brand. Different video formats and channels can support each other and can have a different impact on the target audience.

Marketing videos can be beneficial for your company in many ways. That’s why it’s important to have a strategy in place to guide the video creation process. You need to decide on how you wish to present your product and service. And then, just leave the rest to us.

Instagram Version
Instagram Version (without model)

What does an effective marketing video include?

First of all, your marketing video needs the character and story of your business. Our end, we will create cornerstone video content that can be customized, expanded, and combined with other content formats on your website or content that matches your social media presence.

Additionally, a marketing video needs to be customized to the medium through which it will be transmitted. To be successful in that, you need to listen to what your client has to say.

Summer Lovers Santorini: a promotional video that showcases beauty and relaxation

A great example of successful promotional video for different channels are the videos for one of our respected clients, Summer Lovers Santorini. This is a luxurious complex of villas in Santorini, Greece. In the framework of this video marketing campaign, we created three similar but unique video versions for Summer Lovers Santorini villas.

We created three different promotional videos for different channels to fulfill all their marketing requirements. Videos need to be optimized for specific platforms and different users. For example, sometimes we need to look at videos without sound. In the “Summer Lovers Santorini”, we created two versions of a video for Instagram. One featuring a model and another one without model. There was also another version to be used on their website. In spite of the different channels of display, these promotional videos are all about sun, the Greek summer, sunsets and relaxation.

Our clients expressed their needs. And we were there to create compelling video content for them. Through the creation of three different promotional videos, we fit videos into their marketing strategy and promoted their brand the best way possible.